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Branded Content Project Releases Research on State of Content Marketing in 2020
Data by Borrell Associates shows that, in spite of challenging times, branded content remained steady NEW YORK, Oct. 27, 2020 – The...
Paul Smith
Oct 27, 2020
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E&P and LMC to Host “EPPYs LIVE” to Announce 2020 EPPY Award Winners and Finalists!
Free Live Broadcast: Tuesday, October 27th at Noon ET Register at EPPYawards.com Now in its 25th year, the Editor and Publisher (E&P)...
Paul Smith
Oct 26, 2020
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StackCommerce Named Preferred Commerce Platform For Local Media Consortium
StackCommerce’s white-labeled marketplace technology to power affiliate commerce efforts for LMC media companies. NEW YORK, October. 15,...
Paul Smith
Oct 15, 2020
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Local Media Consortium Hires Kevin Lockland as General Manager for The Matchup
Digital media veteran to develop content and audience growth strategies for collaborative sports platform NEW YORK, Sept. 30, 2020 – The...
Local Media Consoritum
Sep 30, 2020
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New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
Paul Smith
Sep 18, 2020
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LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
Paul Smith
Sep 14, 2020
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Local Media Consortium Announces New Membership Categories
Three new membership groups provide access to broad scope of LMC’s partner agreements and strategic initiatives NEW YORK, Sept. 10, 2020...
Paul Smith
Sep 10, 2020
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Local Media Consortium Welcomes 11 New Members, Including Leading US Latino News Company
Diverse new members of the strategic alliance will have access to best-in-class business and technology partners at scale NEW YORK,...
Paul Smith
Aug 19, 2020
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LMC Releases Member Survey of COVID-19 Impact on Local Newspapers
Pandemic has affected print advertising revenue but publishers expect significant recovery NEW YORK, Aug. 13, 2020 – The Local Media...
Paul Smith
Aug 13, 2020
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Local News Advertising Inclusion List: Impact and Improvement
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content containing keywords...
Paul Smith
Aug 12, 2020
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Local Media Consortium to Launch The Matchup With Deep Coverage on Professional and College Sports
Online sports collaboration offers 78 million enthusiasts multi-market access to content about their favorite teams, players and topics...
Local Media Consoritum
Jul 27, 2020
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Google News Initiative Ad Revenue Lab Workshop Series
Check out this upcoming workshop series hosted by the Google Partnerships team on the topic of accelerating digital advertising revenue,...
Paul Smith
Jul 24, 2020
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LMC & Google News Initiative Release Magid Research Findings on Advertiser Assessment of Local Media
Survey finds advertisers value local media’s connection to community, but think digital advertising expertise needs strengthening July...
Local Media Consoritum
Jul 16, 2020
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Local Media Consortium Announces Partnership with Digital Business Platform Piano
Collaboration will enhance audience engagement and revenue generation for local media members NEW YORK, June 18, 2020 – The Local Media...
Paul Smith
Jun 18, 2020
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Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – The Local Media...
Local Media Consoritum
Jun 9, 2020
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Branded content is STILL a big player in the future of advertising … even during a pandemic
Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
juliacampbell74
Jun 8, 2020
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Storytelling as a solution: Now is the right time to build branded content strategies
Storytelling has always been our secret weapon.
Local media organizations use the power of story to tell readers, viewers and listeners abo
juliacampbell74
May 24, 2020
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Local Media Consortium Enters Partnership with Zeus on Revenue Performance Platform
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
Local Media Consoritum
May 21, 2020
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Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Local Media Consoritum
May 7, 2020
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Local Media Consortium Announces 2020 Virtual Spring Conference
NEW YORK, April 30, 2020 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced that it
Local Media Consoritum
Apr 30, 2020
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