top of page
Search
Paul Smith
Sep 18, 2020
New INMA report explains why branded content fits today’s advertising moment
DALLAS (16 September 2020) — Branded content is a strong strategy for today’s COVID-influenced market and for consumers influenced by...
0 comments
Paul Smith
Sep 13, 2020
LMC and LMA Announce Second Phase of The Branded Content Project and Local News Resource Center
Facebook Journalism Project to continue funding new initiatives boosting revenue and content opportunities New York, Sept. 15, 2020 – The...
0 comments
Paul Smith
Sep 10, 2020
Local Media Consortium Announces New Membership Categories
Three new membership groups provide access to broad scope of LMC’s partner agreements and strategic initiatives NEW YORK, Sept. 10, 2020...
0 comments
Paul Smith
Aug 19, 2020
Local Media Consortium Welcomes 11 New Members, Including Leading US Latino News Company
Diverse new members of the strategic alliance will have access to best-in-class business and technology partners at scale NEW YORK,...
0 comments
Paul Smith
Aug 13, 2020
LMC Releases Member Survey of COVID-19 Impact on Local Newspapers
Pandemic has affected print advertising revenue but publishers expect significant recovery NEW YORK, Aug. 13, 2020 – The Local Media...
0 comments
Paul Smith
Aug 12, 2020
Local News Advertising Inclusion List: Impact and Improvement
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content containing keywords...
0 comments
Local Media Consoritum
Jul 27, 2020
Local Media Consortium to Launch The Matchup With Deep Coverage on Professional and College Sports
Online sports collaboration offers 78 million enthusiasts multi-market access to content about their favorite teams, players and topics...
0 comments
Paul Smith
Jul 24, 2020
Google News Initiative Ad Revenue Lab Workshop Series
Check out this upcoming workshop series hosted by the Google Partnerships team on the topic of accelerating digital advertising revenue,...
0 comments
Local Media Consoritum
Jul 16, 2020
LMC & Google News Initiative Release Magid Research Findings on Advertiser Assessment of Local Media
Survey finds advertisers value local media’s connection to community, but think digital advertising expertise needs strengthening July...
0 comments
Paul Smith
Jun 18, 2020
Local Media Consortium Announces Partnership with Digital Business Platform Piano
Collaboration will enhance audience engagement and revenue generation for local media members NEW YORK, June 18, 2020 – The Local Media...
0 comments
Local Media Consoritum
Jun 9, 2020
Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise NEW YORK, June 9, 2020 – The Local Media...
0 comments
juliacampbell74
Jun 8, 2020
Branded content is STILL a big player in the future of advertising … even during a pandemic
Now that the shock of the past two months is starting to lift and it is time to start looking for marketing solutions for our advertisers, w
0 comments
juliacampbell74
May 24, 2020
Storytelling as a solution: Now is the right time to build branded content strategies
Storytelling has always been our secret weapon.
Local media organizations use the power of story to tell readers, viewers and listeners abo
0 comments
Local Media Consoritum
May 21, 2020
Local Media Consortium Enters Partnership with Zeus on Revenue Performance Platform
The Washington Post’s technology suite will provide revenue infrastructure, power advertising delivery for brands and local media outlets.
0 comments
Local Media Consoritum
May 7, 2020
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
Facebook Journalism Project Provides $16 Million in Funding to Support More Than 200 Local Newsrooms
0 comments
Local Media Consoritum
Apr 29, 2020
Local Media Consortium Announces 2020 Virtual Spring Conference
NEW YORK, April 30, 2020 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of local media companies, today announced that it
0 comments
Paul Smith
Apr 22, 2020
The Business of Storytelling: A Free Branded Content Series – Introducing LIFE TODAY
Branded content offers a unique opportunity for marketers to tell their story and an immediate revenue opportunity for local media...
0 comments
Local Media Consoritum
Apr 10, 2020
8 Branded Content Creative Best Practices For Social Media
Wondering how to build successful and impactful social media content for your branded content campaign? Apryl Pilolli, head of innovation...
0 comments
Local Media Consoritum
Apr 10, 2020
Everyone Wins: Collaboration and Cooperation Through Branded Content
Over the past few weeks, the Branded Content Project‘s alpha partners, a mix of broadcaster, print and non-profit publishers, have made...
0 comments
Local Media Consoritum
Apr 10, 2020
BCP Expands To Include 5 Independently Owned Local News Organizations Serving Diverse Communities
FOR IMMEDIATE RELEASE — Publishers to receive Facebook funding to create revenue strategies around branded content initiatives FORT...
0 comments
bottom of page